IMYLG was thought up on a road trip from San Francisco to Las Vegas by owner Erica Bell in 2014. Erica at the time was a traveling freelance photographer who worked in the medical field in the Bay Area per diem and loved to work odd jobs such as a brand ambassador for a clothing line, door woman at a San Francisco bar, and a rough neck for event production. The initial dream for IMYLG was to start as clothing brand and then take over the world though marketing that brand. In 2015 Erica left her medical career in the Bay Area and moved to Las Vegas to pursue photography full time which landed her gigs on and off the strip one of which was shooting for the UFC. Erica shortly after started volunteering for events in downtown Las Vegas and those experiences filled her soul with a new purpose. IMYLG then became a gathering of creatives that can all come together and grow individual arts and events. Only as a community can we come together to bring art, music, creation and over all love for our city, says Erica. We IMYLG are a co op of creatives that want to help inspire and create experiences. We are artist's, curators, production managers, and facilitators. We just want to make you look good!